Get ready for some love, peace and Soullllllllll! Gucci is taking it all the way back and making history with its newest advert. The Gucci Pre-Fall 2017 Ad Campaign features an all black cast of models for its throwback to retro soul. Let melanin reign, because this is definitely a glow up for diversity within the fashion realm.
Gucci Pre-Fall 2017 Ad Campaign Stars All Black Models
Bust a move! In the states a popular television show highlighted the soul music movement of the 60s, 70s and beyond. Soul Train brought to the foreground black culture, black fashion, black music and of course dance. However, not to be forgotten is London’s very own soul scene. Gucci taps into the era’s essence of cool and fun while showcasing vintage inspired couture with a modern twist.
In regards to the inspiration behind the campaign Gucci states, “Presenting the Gucci Pre-Fall 2017 ad campaign referencing the spirit of England’s underground Northern Soul movement of the 60’s. Set in the rich and colorful dancehalls of the Mildmay Club in London. Athletic dance moves and exuberant social scenes photographed by Glen Luchford.”
The campaign certainly looks like tons of good times and vibes. The photographs as well as video captured literally transport you to the past and makes you crave to stay there. Plus, as mentioned it demonstrates the swift happening in the fashion as well as modeling industries.
For years many felt minorities could not “sale” an image or product; unlike like the usual beauty standard mostly seen throughout countless ads and editorials. However, it is refreshing to see Gucci as well as other fashion houses go against the grain to help break barriers and put such thinking to rest. Every race rocks and is certainly marketable. As a result, we do see more african, asian, indian and spanish models being booked, but there is always room for improvement.
Gucci Pre-Fall 2017 Ad Campaign
So far the fashionable and energetic campaign is being well-received. We love it because we adore this particular era in time and wish we could plop ourselves right in the middle of all the action. We love to dance so this campaign makes us want to twirl, flip, kick and do the splits right along with the selected models. Furthermore, the fashions are vibrant and boisterous pairing nicely with the movements/poses of the models.
Two of the ladies who are apart of the campaign spoke out on how much they enjoyed being apart of the project. They said:
“So many first time experiences… I am beyond grateful to be apart of such a prestigious campaign. The crew, my fellow models and dancers thank you!”
-Zen Wilson (Look for the model jumping into mid-air in green outfit)
“Gucci Pre-Fall 2017 Ad Campaign shot in London! Thank you so much for casting me. I couldn’t ask for a more amazing team and fellow models on this campaign. So excited for all the blessings to come.”
-Akua Shabaka (You’ll know her when you see a white coat and orange tights)
The models are not the only ones talking. The people have already spoken as well. What is the talk around town about the Gucci campaign? Here are few of the thoughts and opinions we spotted via social.
“The get down brothers lol.”
“This made me emotional, very well done Gucci as always.”
“Perfect. Soul Train.”
“I want to see more.”
“I am so down with this funk vibe.”
“This is why I love and support Gucci.”
Well, it looks like Gucci has another campaign hit on their hands. So then, be sure to check out all the amazing pics throughout this post as well as the video! Do note there is a quick promo as well as longer version. You will find both below. Enjoy!
Photographer: Glen Luchford
Creative Direction and Styling: Alessandro Michele
Art Director: Christopher Simmonds
Soundtrack: “The Night”
Performed By: Frankie Valli And The Four Seasons
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